ABOUT ME
ART DIRECTOR / JEDDAH, SAUDI ARABIA
THE IDEA IS
ONLY THE
START.
I’m Ammar, an art director based in Jeddah. I work across campaigns, films, and identities, connecting a clear visual direction to the details people actually see and feel.
THE APPROACH
A clear idea. A shared direction.
Details that hold it together.
My background in graphic and motion design taught me to think in both single frames and full systems. Today, I work with creative leaders and teams to carry a visual direction across every format.
EXPERIENCE
From design and motion
to art direction.
Focus WPI
Art Director
JAN 2025 — PRESENT · JEDDAH, SAUDI ARABIA
Led daily creative reviews across campaigns, films and event work. Developed visual directions with the Creative Director and kept execution consistent across teams.
Junior Art Director
APR 2024 — DEC 2024 · JEDDAH, SAUDI ARABIA
Developed visual routes and client presentations, then helped carry approved ideas into design and motion production.
Senior Graphic and Motion Designer
NOV 2022 — MAR 2024 · JEDDAH, SAUDI ARABIA
Designed campaign visuals and motion assets, translating creative ideas into polished static, social and film formats.
Kiswa
Junior Art Director
MAY 2021 — NOV 2022 · SAUDI ARABIA, UAE, OMAN, KUWAIT & BAHRAIN
Helped shape visual direction for regional work, reviewed executions and carried brand ideas across markets and touchpoints.
Senior Visual Designer
MAY 2019 — APR 2021 · JEDDAH, SAUDI ARABIA
Built brand and campaign visuals across formats, developing the craft and consistency that later supported my art direction work.
ARCO
Senior Graphic and Motion Designer
SEP 2020 — NOV 2022 · JEDDAH, SAUDI ARABIA
Created graphic and motion work from concept through delivery, balancing visual craft with clear communication across briefs.
The Source
Freelancer Motion Designer
JUN 2020 — FEB 2022 · PARIS, FRANCE
Delivered motion design independently, managing execution and remote collaboration from brief to final asset.
Salman International For Recycling & Manufacturing Est.
Senior Graphic and Motion Designer
JAN 2019 — AUG 2020 · JEDDAH, SAUDI ARABIA
Designed graphic and motion assets for the business, focusing on clear communication and a consistent visual language.
Sowaid trading
Graphic and Motion Designer
FEB 2015 — DEC 2018 · SANA’A, YEMEN
Built my foundation in graphic and motion design, moving ideas from layout and visual exploration into finished assets.
TEDx LIU Sanaa
Leader Of Graphic Team
MAR 2016 — MAY 2016 · SANA’A, YEMEN
Led the graphic team, coordinated event visuals and kept the design language consistent across materials.
Lebanese International University
Teacher Assistant
JAN 2016 — JUN 2016 · SANA’A, YEMEN
Supported design teaching and student projects, explaining visual decisions and giving constructive feedback.
EDUCATION
Bachelor’s degree in Graphic Design
Lebanese International University
SANA’A, YEMEN / 2012–2016
HOW I WORK
I move between thinking, making, and directing.
01 / THINK
Give the idea direction.
Concept development, creative strategy and storyboards that give the team a clear path.
02 / SHAPE
Build its visual world.
Branding, advertising and illustration that turn the direction into a visual language.
03 / MOVE
Bring it to screen.
Motion design and editing that carry the idea through to the final frame.
TOOLS I USE
Photoshop · Illustrator · After Effects · Premiere Pro · InDesign
LANGUAGES
Arabic — Native · English — Fluent
AI & ART DIRECTION
More possibilities. Sharper decisions.
I use AI to explore visual routes and build early concept frames. The value is in what happens next: choosing, refining, and directing those explorations so they serve the idea.
Ammar
Alnajjary